Amazon July Prime Day Predictions: The Best Deals & Shopping Tips

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What started out as a one-day event of constant sales and discounts on tech, home goods, toys, and more in 2015 has now evolved into a two-day sale event. Virtually every shopping category will have deals on select products. Amazon could end up offering record low prices on items such as Echo speakers, Ring security systems, and even clothing and style items (since Amazon owns many prestige and in-house fashion and beauty brands now).

Many of Prime Day discounts are in the form of lightning deals, which not only have a timer but also a limited number of deals. Good deals are snatched up within seconds, but signing up for the waiting list often can lead you to score the deal. Other deals, usually on Amazon’s own tech, are up for the whole day or the full two-day event. Because Prime Day is such a hot sale event, many competitors — Target, Best Buy, Walmart and eBay — jump in on the fun and offer sitewide discounts too, and Slickdeals will also be reporting on all of those sales which are in response to the Amazon Prime Day deals and prices.

Prime Day Dates Predictions

The next Amazon Prime Day is expected for July 2023. The exact dates are not confirmed, but last year’s Prime Day began July 12 at 12:00 a.m. Pacific time and ended July 13 at 11:59 p.m. Pacific time. Prime Day might include an Early Access sale the day before.

  • 2023 Prime Day Prediction: July 11 until July 12
  • 2022 Prime Day: July 12 and 13
  • 2021 Prime Day: June 21 and 22
  • 2020 Prime Day: October 12 and October 13
  • 2019 Prime Day: July 15
  • 2018 Prime Day: July 16

Amazon often launches the sale on a Monday but the 2022 Prime Day sale started on a Tuesday (July 12).

  • Amazon Prime Sign-up: If you are not a Prime member already, then you’ll need to create a Prime account. You can take advantage of the 30-day free trial the month of the event, and cancel afterwards. Otherwise, a Prime account costs $14.99/month.
  • We’re going to toot our own horn here and recommend Slickdeals to all savvy shoppers. is a community-driven forum that thoughtfully ranks deals across the web, factoring in the discount amount, product quality, and rarity of the deal. There will be a flood of Amazon deals here during Prime day ordered and voted on by our community, so you’ll know for sure if the Prime Day deal is worth it.

Top Deals Prime Day 2023 Predictions

Some of the best deals on Prime Day will be on Amazon’s extensive line of brands and companies you may not have even known they owned. Make sure to look through the current list of over 75 Amazon brands to see if there are items you really want to save on – from mattresses to clothes to personal care lines.

Typically, the best deals on Prime Day are Amazon-owned tech. It is easy to snag a great deal on Echos, Fire Tablets and Kindles. Deals on Instant Pots and Ring security systems are also easy to come by. Also, Prime Day is a good time to look for Apple product deals, such as Apple watches and deals on past series.

Based on past Prime Day sales, these are some of the top items you can expect to find great deals this July 12 and July 13 on Amazon:

  • Amazon-owned brands and tech
  • Apple products, like Apple watches
  • Amazon Prime video streaming partners and deals on streaming content
  • TVs with extra-large screens (think 50″, 60″ and larger!)
  • Smart speakers for the house (especially ones that feature Alexa)
  • Camera doorbells and alarm systems
  • Wi-Fi routers, range extenders, and smart-home hubs
  • Tons of tablets, for kids and adults
  • Fitness trackers and bands to track your exercise, and even how you move and sleep, and that can connect to hundreds of workouts, sleep and nutrition programs and apps

According to Slickdeals sales data, the Most popular categories for Prime Day include Home & Home Improvement and Technology, followed by Computers, Clothing and Grocery deals. Honorable mentions include Health & Beauty deals and Gift Card deals.

Home & Home Improvement Deals

In 2021, Home and Home Improvement stole the show for the most Prime Day deals on Slickdeals and the most-shopped category, since tons of people were looking to upgrade their homes after staying inside during the COVID-19 pandemic. Here are some past Amazon Prime Day deals for Home Improvement:

Tech & Electronics Deals

Tech & Electronics continues to be a top player in Slickdeals most-shopped categories on Prime Day. We expect the best deals on Slickdeals to be in this category due to the huge selection of tech product on amazon, and our particularly tech astute community. Here are some of the top tech product deals from past Prime Day events:

Computer Deals

If you count Computers separately, computers are a big Prime Day category, with routers & hard drives as the top choices. You can save some major cash in July if you’re looking for a new computer or building out a gaming computer. Here are some examples of top amazon prime computer deals:

Clothing Deals

But, don’t forget to cloth and feed yourselves! The next most popular deal categories are Clothing & Accessories and Grocery items. Amazon has been pushing the clothing category lately, and we saw a massive increase in Prime Day clothing deals in 2021 (over 300% increased clothing deals!). Here are the most popular clothing items voted by Slickdealers from past Prime Days:

Grocery Deals (Mostly Cleaning Products)

Grocery will quietly competing with Health & Beauty. The most popular grocery items are for cleaning supplies, and less about food products. Here was one of the most popular products from past Prime Day events:

How to find Deals on Amazon Prime Day

Are you excited for Amazon Prime Day? This annual event offers some of the best deals on the internet, but it can be overwhelming to navigate. Here are some Slickdeals shopping tips to help you get the most out of this years sales event:

  1. Sign Up for Amazon Prime

    Make sure you’re signed up for Amazon Prime to take advantage of all the deals. If you’re not a member yet, you can sign up for a free trial just for Prime Day, and it’s only $14.99/month after the trial.

  2. Install the Amazon App

    The Amazon app is a must-have for Prime Day. You’ll get notifications for Lightning Deals and exclusive app-only deals. The Amazon App is available for both Apple and Android devices.

  3. Make a Wishlist & Set Deal Alerts on Slickdeals

    Before Prime Day starts, make a list of what you need and set a budget. Stick to your list and avoid impulse buys that can derail your budget. We recommend setting up deal alerts on Slickdeals for these items, too. You will get notified right away when Slickdeals posts a deal on the product you’re looking for. Since there will be a lot of competing sales in July, you’ll get notified about other deals beyond those on Amazon, too. For this, you’ll need a Slickdeals account, which is free and easy to set up.

  4. Install the Slickdeals Chrome Extension

    The Slickdeals Chrome extension will automatically apply any working coupons that might be available. It will also show you the top voted deals on Amazon products while your browsing the Amazon website. The Slickdeals Chrome Extension is free and doesn’t require setting up an account. I actually saved $20 with it a few days ago, and I wasn’t even looking for a deal.

  5. Look for Prime Day Lightning Deals

    A Lightning Deal is a time-limited promotion that provides a set number of discounts on a particular item. Lightning deals are on Amazon all-year, but they are only available to Prime members on Prime Day. If you find a lightning deal you like, we recommend checking out right away since they sell out quick.

  6. Check Other Retailers’ Deals

    Don’t limit yourself to Amazon. We expect a sizable increase in engagement on Slickdeals with retailers Target, Walmart, Costco, and Best Buy, who increased their share of deals & discounts during Amazon’s popular shopping event last year. During the Prime Day event in previous years, some of the most popular deals on came from Dell, too.

  7. Follow Your Favorite Brands on Social Media

    Many brands offer exclusive deals and discounts on their social media pages during Prime Day. Follow your favorite brands on social media to stay up-to-date on their deals.

  8. Use Alexa to Shop

    If you have an Alexa-enabled device, use it to shop for Prime Day deals. Alexa will give you exclusive deals and early access to select deals.

  9. Don’t Forget About Amazon Services Discounts

    Amazon offers discounts on their services during Prime Day, like Prime Video and Prime Music. Take advantage of these deals if you’re already a Prime member.

  10. Don’t Stress

    Remember that not every deal is a good deal. Stick to your list and budget, and don’t stress if you miss out on a deal. There will always be more sales in the future.

Competing Prime Day Sales to Check Out This July

Prime day is such a major event now, but let’s not forget all the other great sales that happen in July! Here’s a list of competing sales events that happen at the same time or around the same date as Amazon Prime Day:

  • The Nordstrom Anniversary Sale
  • Macy’s “Black Friday in July” Sale
  • Best Buy “Black Friday in July” Sale
  • Target Deal Days
  • Walmart Rollbacks
  • The Saks “Designer Sale”
  • Athleta Semi-Annual Sale
  • Dick’s Sporting Goods Summer Sale
  • Gamestop Pro-Days

Frequently Asked Questions

Do I Need an Amazon Prime Account to Shop Prime Day Deals?

Yes, you will need a Prime Account to access the Prime Day deals and Lightning Deals during Prime Day. But, you do not need a Prime Account to shop on Amazon normally. You can sign up for the free Prime Account 30-day trial to access Prime Day deals without paying. But, if you choose to stick with your Prime Account for $14.99/month, you can get a ton of free perks and benefits.

Is Prime Day the same every year?

Nope! Prime day has changed dates slightly each year, and Amazon typically won’t release a ton of info about the next Prime Day event. Plus, products change and upgrade all the time so different deals will be surfaced each year. However, according to Slickdeals shopping insights, we can expect the next prime day to happen in July and to feature great deals on tech, home improvement & computers.

How does Amazon Prime Day compare to Black Friday?

A great deal is a great deal, so if you find something you’re looking for on Prime Day and it has a high deal score (5 or more) on Slickdeals, we say go for it! Black Friday will likely have a wider breadth of deals, but it’s not guaranteed that you’ll see the same or better deals on specific items. Also, Amazon devices tend to have better deals on Prime Day, too.

What happens on Amazon Prime Day?

In past years, Amazon launched over one million deals and even headlined the event with a streamed Prime Day concert. Prime members worldwide bought 175 million items and the past years’ online sale numbers from the event surpassed Black Friday and Cyber Monday combined.

What are the most popular deals on Amazon Prime Day?

The Top Amazon Prime Day products overall were the Echo Dot, Alexa built-in devices such as the Amazon Fire TV, the Bose QuietComfort 35 (Series II) Wireless Headphones and the Fitbit Versa 2 Smartwatch. Top product categories on Slickdeals during Prime Day events include Home & Home Improvement and Tech products.

Our editors strive to ensure that the information in this article is accurate as of the date published, but please keep in mind that offers can change. We encourage you to verify all terms and conditions of any product before you apply.

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