Everyday Essentials to Stock Up On During Prime Day

May 17, 2023

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Until Prime Day goes live, no one knows exactly which home and health brands will be featured in Amazon’s yearly savings event. The air of mystery is part of what makes Prime Day fun, especially when your “informed guesses” come true — and we’ve got quite a few.

Amazon-Owned Home Goods & Furnishings Brands

Make sure to look for deals on Amazon-owned brands for great prices on home and personal care products you use every day. These are just a fraction of the over 80 Amazon home and home goods brands to consider. We included our favorite brands and what the Prime Day 2022 sale included for each.

Solimo home, kitchen and self-care products — Quality items for you use the most every day, from liquid hand soap to vitamins and even coffee
Amazon Basics are top-quality lines for all types of activities — Well-made products at great prices for camping, workouts, home gyms, travel and more
Amazon Basics pet supplies — Items for your pet that you go through quickly
Amazon Basics bedding — Refresh your bed with top-of-the-line sheets and bed topper

Amazon-Owned Grocery & Cleaning Supplies Brands

If you regularly pay full price for groceries and cleaning supplies, even the most mundane of purchases starts to add up quickly. Prime Day is a great opportunity to stock up on these essentials brands. Here are the 2022 deals that could make a comeback in 2023:

P&G Essentials — Early Prime Day Deal: Get $20 in Prime Day credits when you spend $75 on eligible P&G Essentials
Drugs — Save up to 18% on Drugstore Products from Amazon Exclusive Brands
Grocery — Save up to 22% on Grocery Products from Amazon Exclusive Brands
Tork — Save up to 35% on Tork sustainable, natural paper and skincare products

Hygiene, Skincare & Beauty Deals

Stock up on toothbrushes, face cleansers and other bathroom routine essentials. Stay clean & healthy on a budget when you buy these items for cheap this prime day. In 2022, we saw some exciting early deals from dermatologist-recommended brands like CeraVe, plus a rotating selection of serums and supplements from Amazon’s roster of in-house beauty brands.

Electric Toothbrush Prime Day (2022) Deals

Waterpik — Save up to 26% on Waterpik water flossers and accessories
Oral-B — Save up to 59% on Oral-B toothbrushes, electric toothbrush heads and accessories
Philips Sonicare — Save up to 40% on Sonicare toothbrushes, electric toothbrush bundles and accessories

Prime Day (2022) Skincare Deals

CeraVe — Save up to 42% on CeraVe facial cleansers, moisturizers, serums and more
Bio-Oil — Save up to 48% on Bio-Oil Skincare Oil
Olay — Save up to 55% on Olay moisturizers, eye creams and more
Foreo — Save up to 49% on Foreo facial cleansing brushes, mask treatments and toning devices

Budget-Friendly (2022) Prime Day Beauty and Makeup Steals

Maybelline — Save up to 57% on Maybelline lipstick, concealer, mascara and more
NYX — Save up to 30% on NYX palettes, concealers, eyeliner and more
Honest Beauty — Save up to 30% on Honest Beauty mascara, setting powder and more
L’Oreal Paris — Save up to 42% on L’Oreal makeup and beauty products