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Fitbit smartwatches and fitness trackers will be popular this Black Friday. If you’re looking to get in shape with a fitness tracker, the Fitbit is likely to have exciting deals this holiday shopping season. The Google Pixel Watch is the first Fitbit-powered device available with Wear OS instead of the Fitbit OS, which was used on the latest releases of Versa 4 and Sense 2. More than 10.6 million devices were sold in 2022, and there are no reports of shortages. Keep reading to learn about our predictions and potential Prime Day Fitbit deals for 2023.

Best Fitbit Black Friday Deals (So Far)

While Black Friday is a long way off, here are some current deals for the July 2023 Prime Day Sale to Check out:

Fitbit watches

Our 2023 Fitbit Sale Predictions 

There’s really no question if Black Friday Fitbit deals will happen, but it’s more of a matter of who will offer the best deals. Retailers such as Amazon, Target, and Kohl’s have been known to slash prices on Fitbits during Black Friday, sometimes up to 40% off. With Kohl’s, you may have the chance to earn Kohl’s Cash with your purchase, which adds to your overall savings. 

The Fitbit Versa 4 and Sense 2 are the newest releases from the Fitbit family, so discounts may be minimal. But you can expect deep discounts on older models if you don’t need to have the latest tech. 

Tips on Scoring the Best Deal 

Here are some tips to getting the most out of your Black Friday shopping and Fitbit deals

  • Don’t Wait: While we don’t anticipate supply shortages, it’s always a good idea to shop early. Many retailers will hold sales in early November, so snag something if you see it on sale before it runs out. 
  • Research Before You Buy: There are so many different Fitbit models out there, but you should have a good idea of what you want before the sales begin. You can take this quiz to help you narrow down your options so you know exactly what you are buying when the big day comes.
  • Avoid Limited Editions: Unless you want a really unique limited-edition watch, avoid these models, as those are less likely to get discounted. 
  • Set a Deal Alert: Get updates when a deal is live. Slickdeals can send you a notification so you never miss out on a deal. 

The Bottom Line

Tracking your health is easy with a Fitbit, but you should do research on each product before you start scouting deals. Do some research on various models so you can narrow down your options. No matter which Fitbit you want, there’s sure to be some kind of deal on the model you want. 

Frequently Asked Questions

  • Fitbit doesn’t put a lifespan on the packaging, but in a Fitbit chat, a moderator commented, “The lifespan for the devices might vary depending on use.” Looking at the customer reviews, the lifespan ranges from one to three years.

  • Looking at 2021, the retailer discounted the Fitbit Charge 5 by $50, with a sale price of $129.95. All models were on sale, except the Luxe Special Edition, and we expect similar if not better sales again this year.

  • Fitbit is expected to have Cyber Monday deals, but the discounts in 2022 were almost all the same as the Black Friday deals.

  • Fitbits are so versatile it really depends on what you need on a device to determine what is best for you. If you’re looking for a simple fitness tracker, the Charge 5 can track your activity, sleep, and stress. If you want a smartwatch, the Fitbit Versa 3 has a wide range of features and is one of the most powerful Fitbits out right now. The best budget Fitbit is the Inspire 2, with bare-bones fitness tracking offered at a low price.


Slickdeals Staff